Government's Approved Budget for Jamaica…

As questions continue to swirl around marketing firm Market Me and the healthy-lifestyles campaign it executed called Jamaica Moves, new information reveals that an agency of the Ministry of Health & Wellness approved $114 million (US$824,832) to be spent on the overall program. The finding reveals the level of investment for an initiative pushed heavily by the government with Health Minister Dr. Christopher Tufton as key spokesperson, but for a brand that’s owned by Market Me.*

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